The online environment has different requirements from printed publications, no matter if we’re talking about a printed magazine or journal. The visibility and recognition of an article is the key to a successful business. Implementing an effective article marketing strategy is vital, as the search engines will index only complete information and optimized content.

An informative, relevant, accurate and concise article will reach a top position in search engines, gaining a quality valuation on the market. Originality is another important factor, because the search engines don’t take into consideration articles that have identical or too similar content. A website’s usability is given by its design and accessibility, as long as there is balance between visual images and information.

“Content is king” and “Content is everything” are two common expressions used by SEO experts who develop software, when they refer to the content’s function as a marketing tool. Let’s start by focusing on each of the following features of a quality article:

Keyword density; there is no magic formula for the optimal density of keywords. There are a few general rules that must be taken into consideration when you decide how many keywords your article needs. Use keywords in page titles, bold text, link maps, in order to get a higher and more relevant position in search engines. Keywords play a vital role in any process of optimization for search engines. The visitors will find you through keywords. Through searches in search engines, people are guided to your content. Take care of your keywords, which you have found by doing careful keyword research, and they will care of you.

Keywords density can be expressed as the ratio between the most appropriated keywords for a website and the website’s content word count. The perfect keyword density is between 3%-5%.

Quality content; when it comes about implementing an article marketing strategy, we should focus on attracting dedicated visitors and potential subscribers. If the content is impressive, people will return again and again to find more information. Moreover, high quality content promotes effectively the products, no matter if we’re talking about services or goods.

A simple and clear language; it’s important to provide accessible content for your visitors, in order not to mislead them. Keep in mind that it’s 25% more difficult to read an online text than a printed one. Therefore, each paragraph should focus on one message, without creating confusion. The idea is to make people understand the message from the first lines. That’s why, it’s recommended to mention the conclusion in the first two paragraphs.

Relevant content; many people believe that by using a wide range of keywords and information that has nothing to do with the website’s main idea, their content will be indexed faster by search engines. Unfortunately, things are not quite so. It’s vital to provide relevant content to achieve a higher rank in search engines. Any other indirectly related details are useless.

Only a few webmasters succeed to meet all the requirements of article writing and web design. A comprehensive article has become a major marketing tool, determining the usability, appearance and visibility of a website in search engines, having a major impact on the business promoted.

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