Matt Seppanen, owner of Orange Internet Marketing has made a sequence of ‘How To Sell ‘ your products or service to your prospects. This is the Part 1 of the series which talks about market research, knowing who you’re selling to and creating a Unique Selling Proposition or USP.

Why is this significant? According to the author, selling your services online is important because obviously you're out not only to provide great content to your audience but you're also out to earn some cash for you and your folks. Therefore he recommends that if you have something of worth you ought to be able to sell it to your prospects and your customers.

He mentioned some basic selling elements that work across any market and any brand.

The first or the Step 1 in selling your product or service is, Market Research. According to him, this is supreme as you at last need to position yourself against your competitors. This is the part where you are clearly defining who you are, what you sell, why you’re in industry and what you do for your business. Essentially, what is your particular niche or role.

Then Step 2 is, Defining who you are selling to. Here is where you need to spend sometime in particular understanding who your prospects are, what are their wishes and where does she or he hurt. What's that urgent discomfort that your brand fills.

The Step 3 in his series on ‘How To Sell ‘ the bit where you, Develop a Unique Selling Propositions (USP). This is where you are going to seat yourself uniquely in the market to be in a position to sell.

He discussed some systems in developing a Completely unique Selling Proposition which includes:

  • Keep this simple
  • Does your merchandise help your audience do things faster or simpler
  • Does it make life easier
  • Does it give your prospects an unfair edge
  • Has this inside data
  • It is just pure luxury
  • Does this give them, on the opposite side of luxury there’s, is this a best bargain for your customers

He also discussed a straightforward three step formula for developing a unique selling proposition and that is, you help “who” to do “what” better than “who or what”. That is “who do you help to do what better than who or what”. In other words, it’d be we help ___ to do ___ better than ___. That's it! That's how he make his unique selling proposition.

Step 4 comes to what the brand is. The first 3 steps he mentioned are really outlining your market and positioning yourself in the market. Step 4 is the part where you really start to consider your product for the 1st time and according to him this is fairly simple.

All you need to do is to understand what are the features of your products and he promote taking a chunk of paper and just listing them all down, even going into as much detail as possible. After the features, which should be written down on the left side of the bit of paper, go to the right side of the piece of paper and note down the benefits to the final user. These benefits will really help to get your pcustomers excited and they can suit to their emotions.

According to the author, step 5 is the key that lots of business owners missed when they are launching a product and service which is, Use Testimonials. According to him, testimonials are the strongest endorsement of your merchandise.

He recommends that when you create your testimonials, they should be:

  1. Short
  2. Sweet, and
  3. Should appeal to human emotion.

As much as practical, your testimonials must support and highlight your features and benefits.

As you're going through and looking through your testimonials and your customer feedback, try to get some align with those specific features and benefits that we highlighted in the previous step.

Matt Seppanen, owner of Orange Internet Marketing is devoted to help online marketers. Check out his series on ‘How To Sell ‘ your products and services to your audience and find out some basic selling elements.

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