Link building is an important element of any Internet marketing campaign. The highest quality backlinks will serve you very well to gain the best position on page one of search engines. If your website doesn’t have many relevant backlinks, then it won’t be easy to drive organic search engine traffic. In their zeal to acquire backlinks, a lot of marketers commit costly errors in the process. While sometimes the mistakes look insignificant, the results can be serious. If you want to maintain a long term relationship with the search engines and keep them happy, then you need to avoid the mistakes that we are about to discuss.

One of the common mistakes made by webmasters is that they opt for an image link, when it’s completely possible to have a text link with their targeted keyword. The quest for fast results has caused more marketers to make avoidable mistakes than probably anything else. Anchor text errors fall into this group. It’s always possible to get more traffic from a good image link. But for SEO considerations, a text link with relevant keywords is more powerful. This is often ignored because some think an image link is better, but that’s not always true. You can get much more targeted traffic because you can get ranked better from your keywords. Search engines like Google give a lot of weight to keywords in anchor text. There’s nothing wrong with an image link, but use it if it’s the only alternative.

And also there are times when you find a good link, but then the anchor text is all wrong. Pointless anchor text will not necessarily penalize you, but you won’t get as much effectiveness as possible, either. Targeted and relevant keywords in your anchor text is very helpful. Using keywords in your linking anchor text that are not relevant to your site will only hurt you. Some marketers may think the anchor text is less important than the backlink, that’s not correct. The keywords you decide to use in your anchor text are just as important as having a backlink. The best approach is to determine which keywords you want to rank for, and then use them as anchor text.

In closing, work on building links from relevant sites, try to avoid these common mistakes and you should see good results. You’ll begin to notice that your site is getting good backlinks that can really boost your search engine rankings.

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