Own an ecommerce website? Do you have got a mailing list?

If not, you’re potentially leaving a ton of cash on the counter.

Keeping in touch with your past customers and guests, is one in all the easiest and value effective methods of skyrocketing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.

Collecting buyers email addresses could be a ”no brainer” – after all you wish to send them confirmation details, receipts etc. Just make certain you raise their permission to keep them up to date on future special offers.

Collecting visitor details may be a bit trickier, and you want to supply some reasonably incentive in return for them delivering their valuable email address. Here are many ways in which:

· A reduction voucher off their initial order

The amount you are prepared to supply can rely on the profit margin in your business, and the downside is you will solely get the email addresses of individuals who were going to buy anyway.

· A competition to win one in every of your products.

Do make sure you’re honest and decide a winner – put past winner details on your website to emphasize this

· An insiders consumers guide

If you supply technical products that may be tough to perceive – like electronics, audio-visual etc, then write a brief guide

· Special reports or tips guides

If you sell golf equipment, search for articles on golf tips online, acquire the authors permission and compile them into a PDF report.

Managing your list

Relying on what ecommerce system your website relies on, you may have already got the ability to manage email lists. If not, use a list management service like Aweber (www.aweber.com), that permits you to line up autoresponder sequences, multiple lists and send HTML emails.

Which brings me nicely to a higher *should* . . . send HTML emails!

HTML emails are those stuffed with pictures and graphics, rather like webpages as opposed to plain text emails.

Why? They’re far a lot of eyecatching, that is essential given the increasing amounts of email we tend to get each day. You stand a better likelihood if you include pictures of your product – after all a image is value a thousand words, right?

(the sole exception to this is individuals selling non tangible merchandise or services - as an example, data product sometimes work better in text emails.)

What ought to you communicate in your emails?

· Special offers

Any product that you have got put on special supply, sale items, finish of line stock etc. Adding a message of limited availability or ends by a certain date can help increase response.

· Seasonal offers

Garden furniture and barbecues in Spring, for example.

· Offers tied to special events

Before the recent FIFA World Cup, I used to be inundated with special offers on all kinds of TV’s for watching it on. If you can tie your product to a popular event in some way, thus a lot of the better.

· New product reviews

Reviews of the newest product offerings to hit your marketplace, can interest your customers.

· Technical “how to’s”

If you sell any quite technical product, your customers can appreciate the occasional the way to guide. How to get the most effective out of your equipment, top tips, etc.

Frequency of emails

I wouldn’t advise emailing your customers any additional than once every week, and leave it additional than a month between communications and they’re doubtless to be forgetting about you.

There we have it. Masses of ideas on how to stay in bit along with your customers, and build certain you keep at the forefront of their minds. The price is just about zero, and therefore the potential returns are massive.

What’s the cost if you don’t? Well, undoubtedly one in all your competitors can make the trouble – and finish up seducing your customers removed from you . . probably for good.

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