Are you familiar with the Twitter DM autoresponder? It’s nothing but an automatic way to send out direct messages to your new followers. This unique tool, just like any other tool, can be properly implemented or abused which is what many people choose such as for spam. All right, fine… what is the best way to use this Twitter tool? Let’s find that out in the following article.

When you add a link to your automatic message that you send out to your new followers, you can either direct them to the homepage of your website or you can send them to a specific landing page that introduces them to your offer. It does make a big difference as to which approach you decide to take because when you lead your new follower to a targeted landing page that is relevant to your offer, you have chances of getting a better response. Since this will be the first time new followers will see anything about you, other than your profile, you may want to focus on introductions, first. Whatever you do, ensure that you’re focused on grabbing the attention of your end user with engaging content, rather trying to offer them a sales pitch. So view all new followers from the standpoint of what you can offer to them that will be helpful.

You already know that URL shorteners are widely used, and most if not all have an app in place that records clicks on your links, etc. Some marketers complain that their links never get clicked on, and that is a result of something usually along the lines of targeting. One other obvious and important place for tracking results is with the autoresponder message you send out to new followers. These various tools are in place to help you optimize your marketing performance, so never avoid using them. Once you know which of your links are giving you better results, you’ll be able to focus more of your efforts on it.

If there’s one thing that you need to ensure to get a better response from your automatic Twitter message, then it has to be adding a link that’s not repetitive. What should you send people to from your direct messages? We think a solid content site is best and not something like a squeeze page. We have received links to peoples’ profiles, but we generally frown on that approach. When you send marketing direct messages, put your best foot forward and see how it goes.

You should not have any problems at all with using the DM autoresponder if you simply use it with common sense. So if you want to discover good results in marketing your background check and employment verification related item to your Twitter followers, the above ideas will prove to be immensely valuable.

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