Chances are you’ve seen the ads for the latest and greatest Internet Marketing software program that is suppose to help you make loads of money in short order. It seems more and more these offers can be found at every corner of the Internet. And if you’re to believe the programmer, his or her software will do all this for you for the small sum of $197 per month.

I’ve been making money with Affiliate Markeing since 2001. During my years of marketing, I’ve had the opportunity to try out a lot of software meant to be used by Internet Marketers. Out of all this software, I can say honestly that there has only been a few that I would pay for. If I’m being honest here, and I am, the truth is you don’t need a lot of software to make money online.

In fact, Google has some free tools that are better than a lot of the software on the market today. Here are some of the best tools I use from Google. And they’re all free!

The first free program I use is Google Trends. Trends is one of my favorite services from Google. It helps me see what is being searched for currently. This web based service tracks what is being searched for today.You can go back over time to see what people were searching for on a particular day as well. It doesn’t take a smart Marketer long to figure out how valuable this service is.

Google’s Keyword Research tool is something that no Internet Marketer should be without if you’re trying to earn quick cash on the Internet. Any Niche Marketer worth his computer knows how important this tool is. The Keyword Tool shows you how many times someone has searched for specific keywords, competition for those keywords and how much those advertisers are willing to pay. This is a great tool to find those overlooked niches. This tool is one that most people who make money with Adsense use.

The next free service you should look at is Google’s Webmasters Tool program. You’ll have to have a Google account in order to use this program. This is an important tool for those of you with websites. This tool does several things. The two most important ones in my opinion are that it shows you the top keywords your website ranks for plus it will show you how many backlinks your site has and how many backlinks each page has. This will help you know which keywords or keyword phrases your site needs optimized for.

Google Analytics. This tool allows you to compile serious data concerning the visitors to your website. There are a lot of expensive programs out there that can’t do what Analytics can do for you. I could write a book about all the features and benefits that Google Analytics offers Webmasters. Analytics will tell you whether each visitor came from a website or search engine amoung other things. This is invaluable information when you’re trying to figure out where your traffic is coming from and how well your offers are converting.

You don’t have to spend a fortune on tools to be successful with Internet Marketing. These free tools from Google are all you need to track and optimize your site. You can take the money you save and outsource some of those boring chores of Internet Marketing that you hate to do, like writing articles!

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