As the very name suggests, article marketing relies on articles for the promotion of businesses. The main question here is where to take this web content from. Lots of business owners are authors too, even if later at some point they prefer to outsource them. Article marketing revolves around keywords first and foremost, and these keywords become inherent to writing.

Make a list with the most relevant keywords for your business activity. Use web tools to search for the highest in demand keywords. You can use long tail keywords, which are entire phrases, instead of single words.

Each article should develop around a single keyword alone so that the content is useful for the reader. Article marketing thus simplifies the indexation of web content. Search engines won’t be able to index the content correctly if you use a variation of keywords in a single article. Both Google and web surfers need to understand what you are writing about.

Article length plays an important part for article marketing purposes. Most popular article directories accept content between 350 and 600 words, although 450-500 word length could be the most advantageous. Keep this in mind when writing. If the article is too long, it can bore the reader, while if it is too short, the information may be too scarce.

The keyword density also requires special mention. Keep keyword density at 4% at the maximum, and you’ll have a well optimized material. You risk to be accused of search engine spamming and won’t increase traffic to your website if you create a higher keyword density in your article marketing strategies.

The author box, the title and the body article make other relevant elements to keep in mind. Stir the reader’s curiosity with an appealing title. The article content should consist of several paragraphs, making information easy to read. And finally, article marketing relies on the inclusion of links in the article content and in the author resource box.

If the web surfer reads the entire material, he/she may click on one of your links and be redirected to your home page. Backlinks result from the anchor text links or the simple URLs available with the article. The efficiency of article marketing depends on the number of backlinks. The popularity of a page is thus measured in the number of links referring back to it, which counts for the page rank given by  search engines.

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