Google Best Search Engine Optimization (SEO) Practices - Part 3
The third part of this text can target the meta tags space of the optimization for Google. I will mention them within the order they must normally appear within the supply code. I will review 5 essential meta areas.
The DTD statement.
This should be the first tag of the top section of your code. The Document Kind Definition Statement permits faster and deeper indexing with Google, shortening the time your site can be in the “trustbox” as well. HTML 4.0 or 4.01 should be the quality, and for many cases, the Transitional type should be used.
The title, the most important.
Why? As a result of there are 3 elements in SEO: the listing (were title is the main component) the press-through (were title is the most reason) and conversion (that is the thing of all optimization work) Also, if that’s not reason enough (it ought to) it is the single component that gests indexed and used to list the link text within the Google SERPs (Search Engine Results Pages). A mean of 7 to eight words length is optimal.
The description.
Used by Google to form a text summary in describing the page if available, therefore make positive the content of this tag is friendly to the searcher, not the search engine. If you’re in a very competitive market, this tag isn’t taken under consideration, however you ought to have it for your visitor. An average length of one hundred fifty characters is good.
The keywords.
Google actually uses this tag against you, by that that means it’s used as a spam check point for the page content. Additionally, don’t embrace your niche keywords here, as you will be given your competition tips on your optimization. Place your main keywords across the content instead. Here use a median of 200 characters.
Create certain you are using different sets of keywords per page, in other words, that they are unique to each particular page.
The charset type.
Another part of the head section, this one tells the browser what to try to to when it encounters certain characters in your pages. Google indexes pages easier with the 8859-one tag, since it will not do any knowledge encoding, which can take a heap of extra time. The UTF-8 tag involves encoding and it ought to be used for forms that accept non standard characters, like foreign users from different countries.
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