How search engines see back links and what they do about them
Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. You want the majority of visitors to come from search engines. If you are just starting out there is no better form of traffic than the type that comes from the search engines as it wont cost you a penny and it very targeted.
Search engines make their living from delivering relevant and useful results to their users. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. The more frequently users return to the search engine the more opportunity and income the search engines create. You and your web pages face a similar challenge.Acquire users and keep them coming back.
So how do you go about doing this?. There are two key ways you can do this. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
Without a keyword or a key phrase search engines will simply ignore content. The user typing a keyword or phrase into the search engine starts the search process. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The two factors that decide what results a search engine returns are authority and relevancy.
Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The number and authority of the back links to a web page help the search engine determine the position the web page will occupy in the list of pages.
Back links determine the fate of a web page and are a key consideration.
Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links can vary in value.
Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Web pages with more authority pass more authority onto your pages .
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