Learning how to create a squeeze page has turn into an essential part of any company’s e-marketing campaign. It ensures that potential customers are directed to the appropriate products or services that they are looking for. This means that they do not have to waste time trawling through pages and pages before finding what they are looking for. It basically provides an extension of their initial search request, or the link which they clicked on.

 

Given that you will be asking complete strangers to part with their information, you have to make sure they are comfortable in doing so. Introduce yourself and make them feel that they know something about the person they are giving their information to. Add a video, picture, or an audio message of you so that you can establish rapport at your first point of contact. On how to create a squeeze page that is professionally written, it should have just enough information on it to create curiosity to entice the visitor to leave their details in your opt in form.

 

It is also great thinking to have a pop window that would pop up to remind them of what they would me losing out on if they try to close the web page but these can be irritating to the visitor so this would be entirely up to you, but if you know what split testing is you can try one page with a pop up and one without so you can compare the results. This pop up window should also contain an opt in form.
You should also have your opt in form placed above the fold of the page so that it can be seen by the visitor without the need to scroll down as some visitors will not bother to scroll down at all. On how to create a squeeze page simple yet attractive, avoid moving graphics, as these will be a distraction, make for a good capture page and one that the visitor will remember.

 

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