A great deal of web site design companies are starting to offer search engine optimization services in addition to their web site design services. This is often a bit of a dodgy practice however, as there are a lot of things that are strictly taboo when it comes to search engine optimization. Allow us to take a look at a few.

Purchased hyperlinks

This is very much a don’t. If the search engines discover that you are purchasing links on websites you can get your site de-indexed. At the very least the hyperlinks will count for absolutely nothing with regards to things like rankings. Buying listings in business directories that have good reputations is not too bad. They are company entries after all. It’s the rubbish sites which are made from hyperlinks to other websites which will damage your search engine optimization endeavours. They may work at first, but the link juice they generate will quickly drain away to absolutely nothing.

Duplicate content material

It might be tempting to collect content from other websites and also to add it to your own to try to make it larger and much more relevant to more key phrases, but this is actually not a good idea. The search engine algorithms are sophisticated enough to pick it up when your website consists of content material that was on other websites first and it will not count for anything. In fact, if you’re running Google adsense sites it’s a good way to get your account terminated and all your earnings revoked.

Keyword stuffing

This is really a low down method of trying to get your site to rank. It really does not help. You would make your content really illegible to your users and this might drive sales away from your site more often than not. What some people do to get away from this is cloak their website. This means that the various search engines are given one view of the site which is keyword rich and users are given a different, much more readable version of the website. This is a good way to get your site de-indexed. There are several exceptions to this rule though, art sites for example. It is best to get authorization from the search engine managers to use cloaking though.

Creating way too many hyperlinks too quickly

There is something referred to as the Google sand box. This is where new sites are put for an undefined period of time. Some websites miss it completely, others never get free from it. Basically your internet site is put in limbo as far as rankings are concerned. Something that may send a website to the sand box is duplicate content material, another is when hyperlinks are made too quickly for it to be organic.

The moral of the story is it is better to get your search engine optimization made by people who know what they’re doing instead of by a web site design company which has simply begun to do search engine optimization as a way of getting more money in from month to month.

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