Understanding the way Search Engines work, is critical to the success of your internet business. Build it and they will come, is a far fetched concept?

Many of the internet newbies do this. They are under the mis-conception, that “If they build it, they will come” and so they sit in the wilderness and can’t figure out why only a couple of people stumble into their business.

If you are one of those pioneers that have braved the wilderness to establish your business, or if you are a business owner that wants more targeted traffic, then this book, will provide you the critical elements that you need to drive target traffic to your sites.

If you will JUST apply the basics of what I teach you in this book, it will take your business to the next level of business and beyond, but let me emphasize, that I do not cover the advanced techniques you will need to make your business explode into the stratosphere. You will need to purchase my Advanced SEO Handbook, or get further education.

Your knowledge of Internet marketing, traffic generation, and onpage - offpage SEO, is mandatory for success. You may want to get education

1. Where we educate you in Optimized Marketing Strategies, Strategic Marketing Planning, and SEO.

2. Where we offer a complete education in every area of running an Internet Marketing as a business

3. where you can specialize in SEO and become Certified as an SEO Specialist.

My first sentence of this article, I said, "it is critical to the success of your internet business, that you understand the way search engines work".

It is the search engines that bring your website to the notice of the prospective customers. It is the search engines that provides the equivalence of thousands of signs along the trails to tell people where you are at and how to get there.

When a user enters a topic in their search box, the search engine kicks into gear instantly. The search engine immediately sifts through the millions of web pages, articles, Social media posts, videos, and other miscellaneous pages on the web that have been indexed and returns the data that is the most relevant to the topic the user entered. The results that are returned from a users search is always returned by relevance and popularity. No one really knows all the variables of the algorithm’s that accomplish this task, there are some basic factors that have become common knowledge to those in the know.

Unless you have been under a rock for the last 10 years, you already know that Google owns the world!! Ha Ha.. Seriously, Google does control most of the web universe and so it is looked upon as the master, and the Google search engine is the most important to understand, and they set the standards bar for the other search engines to reach.

Understanding Google’s perspective and what they are trying to accomplish, is the key to maximizing the power of the Search Engines and the techniques you use to reach the page rankings that you are after.

what is the main theme of Google. What are they trying to accomplish/ What is their main objective? Though this is not always an obvious or sitting target, it is well known by the SEO experts in the world, that Google’s main priority is to provide a superior user experience by designing and implementing intelligent algorithms to provide the user with the most relevant data that it can possibly return. Googles goal of providing their users a superior experience is their main priority.

Knowing that it only makes sense to concentrate your efforts on SEO techniques that work under all conditions. You buy a suit from Brooks Brothers, becasue you want it to last a long time, you should approach SEO with tthe same frame of mind. If you are not familiar with what a Brooks brother suits, l will explain. When you buy a Brooks Bother’s suit, you know a couple of things:

1. It will always be in style, today, tomorrow, next year, 10 years from now

2. It will work for years, even though you might have to adjust it here and there

3. Your efforts will last forever.

You will see and hear all types of fad SEO techniques, many are called Black hat. I do not advise anyone to use Black hat techniques because if google catches them, it could damage your rankings for months to come.

Take my advise, and do not ever wear the Black hat. Put on the White hat, be patient, and enjoy your efforts for years to come, without looking over your shoulders.

Your website might as well not exist, if you can not reach at least the 3 pages of Google. It is a critical long term goal to reach page 1 through consistent and persistent effort on your major keywords.

With proper planning, you can reach page 1 on some of your keywords within a month, another set of keywords in 3 months, yet another more popular set of keywords in 6 months, and even if it takes you 2 years to reach page 1 for the most popular keywords, this effort will pay off with rewards beyond your imagination with 10’s, if not 100’s of thousands of Free visitors each and every month.

Now, I will be talking a lot about Google and I want to make sure that you understand that there are 100’s of search engines, but Google is the grand Daddy of them all. Having said that, there are 6-7 of what I call the 1st level search engines and these search engines attract more visitors to websites than any other form of marketing efforts.

So even though I refer to Google heavily, the way the search engines work and their algorithms are different and your traffic will depend on which search engines the customers use and how they rank your site.

Read the rest in part 2….

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