Many web developers begin rising their online empire by doing most of the jobs themselves. They write the content, they take care of SEO, they submit the articles and cover all the other aspects required by online business management. Have you got the right skills to be an author? If your trust your muse, here are a few elements to pay extra care to when writing your own articles. Before reaching superior business levels, you are most likely to go through these stages.

Follow the keywords!

You domain of activity can be best defined by some keywords: identify those! Then start writing an article for each of these. Why should you stick to a single keyword? The reason is very simple: search engines have to rate your content as valuable and your web visitors need to consider it worth reading. In  article marketing, the use of a singular keyword makes the content transparent, clear and easy to follow.

Article length

Is there a general rule for the length of the articles? Well, for the majority of article marketing websites, an article ought to be somewhere between 300 and 600 words long. The perfect length appears to be 400-500 words because you don’t want to leave the reader frustrated because he/she hasn’t received enough information. If you use a text editor, you will be able to check the number of words for a specific piece of content.

Keyword density

Keyword density also causes lots of difficulties because it is insufficiently understood. Do not start from the premises that the frequent repetition of the keyword in context will be relevant for your article marketing purposes and will increase your results in the search engines. If you have a keyword density higher than 4%, Google and other search engines could identify you as spammer. Tricks don’t work with Google, and they are not an option for serious article marketing. If you repeat the keyword up to 7 or 8 times in the article, and have some secondary keywords sprinkled throughout the material, it will be just fine.

Make the title catchy and organize the content well

In order for article marketing to be successful, you need to come up with some appealing titles for your content, something to stir the reader’s curiosity. Do include the keyword in the title so that you make the article easier to index by the search engines.

Make the content easy to read even if your primary goal is search engine optimization. The information has to flow naturally, the paragraphs should be short enough to read and the rules of coherence have to be thoroughly followed.

The author’s resource box

Besides your name or pen-name, the author’s box has to contain a link to your website and a good optimization. You can mention a few things about yourself, such as your work history but you have to make sure that it is well optimized.

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